Food packaging design needs attention

The quality of food outer packaging is mainly reflected in two aspects, one is the quality of the bag, the other is the design of the bag, the quality of the bag, the quality inspection personnel should strictly check the products provided by the supplier, in the design of the bag, can play a certain advantage, the packaging design should pay attention to these key points.

1. Aesthetic characteristics of food packaging

The outer packaging of food has its unique characteristics. For example, it will consider the color of food based on its characteristics. For example, strawberry cookies will consider using red, fresh orange yogurt packaging will consider orange, etc. Nowadays, people's aesthetic perception continues to improve, to meet people's aesthetic needs has become the main topic of packaging bag planning. In the early stage, simply putting a picture of a product on the package can no longer meet people's aesthetic taste, they need more artistic expression methods. Planners have also made product packaging more artistic by taking an abstract approach, leaving room for people. When planning the products of a meat company, the choice of cartoon characters was very effective.

2, the rationality of food packaging

The picture of food packaging can be properly exaggerated, but not at will. Modern food packaging planning more and more choose artistic functions to express the characteristics of products, such as computer painting products, this method can compensate for the shortage of photos, can be freely combined with ingredients, materials, so that people more intuitive understanding of the product, trust the product.

3, food packaging targeted

Because some food is specifically targeted at a certain range of consumer groups, so there is a good demand for packaging bag performance. For example, for middle-aged and elderly food, the packaging method is more traditional, and the color will be used in a deep and cautious color; Children's food requires lively and lovely packaging, bright colors, often has a certain added value (such as toys or collectibles); For products from a certain region, local characteristics can be displayed on the packaging, such as dialects, cultural traditions and so on.