Eight principles to pay attention to when designing food packaging bags

Although the successful case of the product is all-encompassing, but most of the same subject, the same characteristics. There are also some key features that hit the big time. We don't want to exaggerate. There is no "formula" for a blockbuster product, but these common characteristics make it easier to succeed.

A careful study of hundreds of best-selling products found that they pay attention to the following eight principles when designing food packaging:

No product is sold to everyone, and product users and consumers are often not the same group. Therefore, before making food packaging, we must know who our customers are.

Convenience stores, e-commerce, large stores, first-tier markets, second-tier markets, etc., have different appearance requirements for products depending on the environment. For example, e-commerce customers often get food packaging, which is more about preservation, transportation and redissemination. Large shopping malls on food packaging requirements to stimulate sales.

After identifying consumers, to find the real differentiated value of the product, this differentiated value must be valuable to consumers, must be simple. Shi Yuzhu said "a product, if from 10 angles to say her good, even if every article is justified, but after a while the consumer will not remember a".

To peel away the layers, to the core issue, to find the true value of the product, must master the way to give up, must ruthlessly distinguish between the primary and secondary. Simplicity is not blindly pursuing simplicity, or even taking words out of context, but striving to refine the essence. Keep it short and deep.

When we found the real value we wanted to convey, the next problem was how to get consumers to notice our idea.

Based on the existing cognition of consumers, it is reasonable and unexpected. For example, Nongfu Spring tells the four seasons of Changbai Mountain, showing the natural and pure water. "Creative" is really not creative: 89% of creative ads come from these six templates, and this article is very thorough.

When consumers notice our ideas, they need to make it clearer to consumers what we are trying to convey.

The book From 2D to 5D, Total Motion Marketing, tells a similar story: consumers tend to remember specific things, like the smell of Mom's cooking. When I was a child, I did something bad and my father beat me up. Most things that are understood are explained by physical behavior and sensory information.

In proverbs, for example, abstract truths are often described as concrete things, such as "stealing chicken does not corrode rice." When we made food packaging bags for Guyuan brand, it was unforgettable that the boy hit the walnut on the tree and half pulled his buttocks.

When the message we want to convey is concretely understood, what we have to do is to make the consumer trust, because trust is the foundation of all transactions. Therefore, we need to find the core values conveyed in the book of Trust. The book contains data, appraisals from authorities, history, etc. I will not elaborate on them here.

To do the first few things, you've already got your product selling, but to really explode, you've got to tell a good story. Throughout human history, no matter what country, there are all kinds of stories. In order for the product to be familiar, remembered and spread, there has to be a story, but that story doesn't have to be directly on the food bag.